Here's my concept for the Kaiser permanente spot.
"Extending care far beyond our walls"
The Beyond our walls idea is a great way to show that they are not just a hospital making money, but they are actively caring for people in the community. They spend "1.17 billion focused on a full spectrum of sustainable community activities." Technically this is a great way to explore design, 3D, 2D, and transitions.
Another concept is
"A healthy outside starts from the inside."
This idea explores the way that Kaiser doesn't just think about the big picture, but also the details, the small parts that make up the system. This design will explore the microscopic/x-ray well being of people.
Thursday, May 27, 2010
Wall Reference
http://www.studioaka.co.uk/#/work-itvmobile
http://www.studioaka.co.uk/#/work-barclayscommercialcampaign
http://www.studioaka.co.uk/#/work-barclayscommercialcampaign
Wednesday, May 26, 2010
Research and Tidbits
Quotes:"...help you live happy and healthy for years to come. We stand for total health. Your total health. Discover the Kaiser Permanente difference."
A healthy outside starts from the inside.
Robert Urich
Irwin Sarason
Good friends are good for your health.
As long as I'm healthy and can keep going that's what I'll do.
Gunther Schuller
"healthy competition" …
Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon. ~Doug Larson
We walk for the cure, buckle up for safety, bike for the cause, and run for the joy of it (and sometimes for that cookie we ate at lunch). We believe pink ribbons and yellow bracelets make more than fashion statements. And we believe in our power to make a difference. We are Kaiser Permanente and we stand for health. Yours. Ours. And everyone's.
Extending care far beyond our walls
Keywords:
Heart, Love, Tick, Healthy, Clean, Accessible, Passion, Good Will, Kindness, Empathy, Kindhearted, Compassion, Neighborly, Friendliness, Cooperation, Understanding, Communication, Enthusiasm, Warmhearted, Caring, Loving, altruistic. Reaching Out,
Kaiser Facts:
Reuced cardiac deaths by 73 percent
In fact, last year’s community benefit expenditures of $1.17 billion focused on a full spectrum of sustainable community activities that helped benefit our communities in literally hundreds of good ways. From offering community grants to supporting the safety net for vulnerable populations, from creating a healthier environment through our green building strategy to sharing significant findings from our researchers, we’re dedicated to building stronger, healthier communities.
The KP HealthConnect team branches across many internal groups, including business process leaders, systems application development, operations support, membership benefits, staff, marketing, care delivery personnel, nurses, physicians, vendors, and more.
http://xnet.kp.org/newscenter/annualreport/integration/index.html
A healthy outside starts from the inside.
Robert Urich
Irwin Sarason
Good friends are good for your health.
As long as I'm healthy and can keep going that's what I'll do.
Gunther Schuller
"healthy competition" …
Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon. ~Doug Larson
We walk for the cure, buckle up for safety, bike for the cause, and run for the joy of it (and sometimes for that cookie we ate at lunch). We believe pink ribbons and yellow bracelets make more than fashion statements. And we believe in our power to make a difference. We are Kaiser Permanente and we stand for health. Yours. Ours. And everyone's.
Extending care far beyond our walls
Keywords:
Heart, Love, Tick, Healthy, Clean, Accessible, Passion, Good Will, Kindness, Empathy, Kindhearted, Compassion, Neighborly, Friendliness, Cooperation, Understanding, Communication, Enthusiasm, Warmhearted, Caring, Loving, altruistic. Reaching Out,
Kaiser Facts:
Reuced cardiac deaths by 73 percent
In fact, last year’s community benefit expenditures of $1.17 billion focused on a full spectrum of sustainable community activities that helped benefit our communities in literally hundreds of good ways. From offering community grants to supporting the safety net for vulnerable populations, from creating a healthier environment through our green building strategy to sharing significant findings from our researchers, we’re dedicated to building stronger, healthier communities.
The KP HealthConnect team branches across many internal groups, including business process leaders, systems application development, operations support, membership benefits, staff, marketing, care delivery personnel, nurses, physicians, vendors, and more.
http://xnet.kp.org/newscenter/annualreport/integration/index.html
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